The Idea

The campaign was shot in Hemsedal, Norway.

Throughout the movie, the characters struggles with personal issues and conflicts that are hindering their ability to succeed. Through the process of climbing the mountain, they learn to overcome their differences and work together as a team.

Showing how working together and learning from mistakes can help individuals unlock their potential. We wanted to use symbolism to add depth and meaning to the story, with the mountain representing personal challenges and the climb representing the journey to overcome them.

Overall, the commercial is a story of personal growth and triumph over adversity, inspiring viewers to pursue their own goals and dreams with the help of others.